winforms data matrix

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So how does one go about tipping the scales to turn prospects into buyers Well, the answer really lies in focusing your efforts on the right type of prospect Marketing gurus call this process identifying your target market Think about your ideal customer Sure, the obvious answer is a compulsive shopper with a bottomless bank account But since that type of person is few and far between, we ll need to get more specific here Think about the kind of person who would be interested in your product and describe this person in detail Consider the buyer s age, sex, profession, income and education levels, and interests or hobbies

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Job Title: ____________________________________________________________________ Employer:____________________________________________________________________ Employment dates: ____________________________________________________________ Skills: ______________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________

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Let s take the example of an eBay seller specializing in Harley Davidson motorcycle parts and gear There s a very distinct segment of our population who identify themselves as motorcycle enthusiasts, and a subset of those riders who identify themselves with owning and riding a Harley They spend most of their free time either riding their bikes or fixing them up Most of these folks have lives that exist well beyond the parameters of the old Hell s Angels stereotype However, you will note a trend in their demographic: They are mostly aged 35 to 65 Although many women enjoy motorcycles, men generally are more enthusiastic and tend to make the purchasing decisions about motorcycles and gear There is likely a wide variety of professional backgrounds and income levels in the group; however, the underlying common denominator is that they all choose to spend their discretionary income on their motorcycle hobby This is a target audience

TIP Take your time on this section Look for documentation to help jog your memory were you given written performance evaluations Read them over and excerpt any information you can

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Understanding the basic demographic of your target audience will answer the question of who will buy your product But it s equally important to answer the question of why they want to buy it Marketing pros have termed this study psychographics And no, that doesn t mean the trippy liquid projections that Jefferson Airplane used at concerts Psychographics is a study of likes, dislikes, and the tastes of a demographic group It addresses the influences on and motivations behind their buying behaviors Ask yourself what your customers will find appealing about your product What sort of need or desire does it fulfill for them What made them decide to buy your product Are there any personal values or ideals that play into their purchasing decision

Do you want to really shine Use the following questions to uncover your own special talents and skills You ll be surprised by just how much you have to contribute to your next organization Your boss always counts on you for something you re especially good at What does your boss always counts on you for Think of a problem that came up that had other people stumped but you were able to resolve What did you do What does that say about your abilities What s your best trick of the trade What do you do better than anyone else in your organization What keeps you successful When did you go above and beyond your job description and more than earn your pay that day If your friends were to praise your skills, what would they say If you felt totally comfortable bragging about yourself, what would you brag about What are you most proud of List ten qualities other people have that you most respect or admire Go through the list and apply each of these qualities to some aspect of yourself or your work If you suddenly had to leave the area for a while, how would your coworkers jobs be tougher or less enjoyable when you re not there to help What professional award would you most like to receive For what How close are you to getting it How many of your professional goals have you achieved so far Five years ago, did you think you could be where you are today

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